Friday, February 4, 2011

Kay Jewelers Military Commercial


As a wife of someone whom is deployed, I hated watching this commercial the first time (let's be honest- every time) because it reminded me that my husband was deployed and not just working at the base as I like to pretend at times. However, upon further inspection, this video actually annoys me besides eliciting the sad emotions.

It shows a pilot getting on webcam with his wife and family while he is aboard an aircraft carrier. They aren't able to get on webcam on the carrier so there is problem number one and if there was some off chance that they could, it sure as heck wouldn't be that clear of an image and sound. They romanticize what it is like to deal with deployment in this short commercial. Yeah if only it were that easy!

I don't know a wife that likes that video. They either don't like the sadness it makes them feel (most cry when they see the commercial) or the unrealistic portrayal of deployment. Either way, we all wish that Kay would stop running the darn commercial!